Prepared exclusively for John & Catherine Ross
Your Personalized Strategic Selling Plan
9901 76th St SW, Lakewood, WA 98498
Let’s review your selling strategy, timing, and numbers together so you can decide what comes next with confidence.
Strategic Launch & Market Valuation
Watch Video
Your Market Analysis
Review the property-specific market analysis prepared for your home.
• Recent Lakewood & Pierce County comparable sales
• Active competing inventory analysis
• Pricing strategy framework aligned with your $600K net goal
Document hosted securely via Realogics Sotheby’s presentation cloud.
Your Questions, Answered
Every seller has unique priorities. Here is clear, straightforward guidance addressing John and Catherine’s specific goals, timing, and net proceeds requirement.
Evaluating your non-negotiable $600,000 net requirement starts with the hard numbers. In Lakewood's current market, active and recently closed comps for comparable tri-level homes indicate list positioning around the $635,000–$650,000 range once accounting for Washington state graduated REET excise tax, escrow settlement costs, and title fees. During our call on Tuesday, November 3, we'll examine exact closed sales in your immediate neighborhood, review competing inventory, and structure a targeted launch that specifically filters for qualified buyers capable of meeting your exact net proceeds.
Note on pricing and proceeds: Exact estimated net proceeds require formal calculation with verified current mortgage balance, county excise tax rates, and escrow settlement fees. During our appointment on Tuesday, November 3, we will review the comprehensive net sheet together.
STRATEGIC SELLING PLAN
John & Catherine Ross
9901 76th St SW, Lakewood, WA 98498
Your Plan Is Being Prepared
Your market analysis is ready to review. We’re preparing the remaining recommendations for your personalized selling strategy and our appointment.
9901 76th St SW, Lakewood, WA 98498
4 Beds · 2,354 SQ FT · 0.41 Acre Lot + Secondary Parcel
See Your Home Through a Marketing Lens
When buyers view a home online, their emotional reaction forms in seconds. We showcase the distinctive elements of your property so serious buyers see genuine value:
Highlight the features that make your home stand out.
Showcase the spacious 2,354 sq. ft. tri-level layout, four dedicated upstairs bedrooms, private 0.41-acre setting, and the unique additional 180 ft. × 30 ft. parcel along the driveway.
Help buyers picture the lifestyle your home offers.
Transform vacant spaces into warm, aspirational environments through curated staging and intentional room definitions that allow relocating buyers to imagine their family living here.
Coordinate presentation, positioning, and promotion for a purposeful launch.
Align professional imagery, digital reach, and broker direct marketing so your home commands attention from day one, protecting your $600,000 net proceeds goal.
9901 76th St SW Property Gallery
Photographs of the subject residence highlighting the 2,354 sq. ft. tri-level layout, four dedicated upstairs bedrooms, vaulted living room, and private grounds.
Exterior & Front Grounds
2,354 sq. ft. tri-level design on a 0.41-acre setting with additional secondary driveway parcel
Subject Property: 9901 76th St SW, Lakewood, WA 98498 · All 4 bedrooms upstairs · 2,354 SQ FT tri-level residence
A Thoughtful Plan. A Purposeful Launch.
Five disciplined, coordinated phases tailored to your property. All marketing services are complimentary with no risk to you.
Clean & Stage
“Complimentary cleaning and professional staging.”
Epic Photography with Aerial
“Professional imagery that showcases your home and its setting.”
Lifestyle Video
“A compelling story that helps buyers connect with your property.”
Strategic Listing Launch
“A coordinated introduction to brokers, lenders and buyers.”
Digital Marketing Plan
“Targeted promotion and follow-up designed to generate qualified interest.”
Recent Case Study
423 205th St SW #B, Lynnwood, WA 98036
Case Study Property
Case Study: 423 205th St SW #B, Lynnwood, WA 98036
Notice: This video highlights the purposeful launch and cinematic storytelling produced for a recent Realogics Sotheby’s listing, illustrating how strategic positioning activates qualified buyers.
Properties Staged to Sell
Thoughtful staging brings each space into focus, helping buyers envision the possibilities of your home.
Editorial Living Space Presentation
Celeste Zarling Curated Staging Example
Note: Displayed photographs demonstrate staging and presentation standards from recent Realogics Sotheby’s listings, presented separately from subject-property photos.
What We’ll Review Together
Prepared specifically for John & Catherine Ross. During our scheduled call on Tuesday, November 3, 2026 at 1:00 PM Pacific Time / 4:00 PM Eastern Time, we’ll focus directly on your numbers, timing, and strategic options:
Current market position and pricing strategy.
Examining recent sold homes in Lakewood and competing inventory to establish clear list pricing that commands buyer attention while guarding your required net.
Recommended preparation and launch timing.
Balancing the advantages of launching immediately to active buyers versus preparing for mid-February, coordinating lockbox access and vacant-home staging.
Estimated selling costs and net proceeds.
A line-by-line review of Washington state excise tax, title, escrow, and settlement fees calculated directly against your $600,000 non-negotiable requirement.
Selling versus continuing to rent.
Reviewing rental yield against long-distance management from Virginia, vacancy carrying costs, and current capital liquidity.
Next steps that fit your goals.
Establishing a comfortable timeline, clear communication rhythm across time zones, and buyer screening guidelines that protect your terms.
“If the strategy, timing and numbers make sense, we can discuss moving forward together.”
Experience Matters. Strategy Matters More.
Celeste Zarling
• Lifestyle & Real Estate Advisor
• Realogics Sotheby's International Realty
• CLHMS · Guild Elite
• American Dream TV Host
“Your next move deserves thoughtful preparation, strong presentation, and clear guidance. Celeste brings these elements together in a strategy built around your property and your goals.”
Let’s Talk About Your Next Move.
We’ll talk through your options and create a clear path forward, at a pace that feels right for you.
Scheduled Appointment Notice
Tuesday, November 3, 2026 at 1:00 PM Pacific Time / 4:00 PM Eastern Time
Celeste will call John directly at (253) 227-0736.
Direct: (425) 420-4887